Bill Caskey

Author / Coach / Sales Trainer

Bill is a sales development leader and experimenter who has been improving B2B sales teams and executives since 1990. His philosophies and strategies have fueled explosive growth in sales and profits for his clients. Bill’s passionate about sharing his ideas about selling, business, life, money, and meaning.

But his work expands beyond B2B and individual training and coaching; he is the author of Same Game New Rules, Rewire The Sales Mind, and The Sales Playbook, to name a few. He also co-hosts two podcasts: The Advanced Selling Podcast, a weekly podcast counseling sales forces and leaders who seek to improve their business—and The Bill Caskey Podcast, a deeper dive into achievement.

He believes the most important approach to any endeavor is improving one’s mindset. So naturally, he enjoys business books, human development / psychology topics as well as health/fitness books. “We owe it to ourselves to make it a lifelong habit of learning how to master our lives. Whether we’re leaders of teams or members of those sales teams, our audience relies upon us to bring our “A” game to the field every day. It’s incumbent upon us to spend a few hours a week in personal growth, so we can be at our best when the time demands.”

Bill’s success and passions are rooted by his family and community service. He spends time with his wife, Jane, and their two daughters, Kelly and Kara, who work in Indianapolis and Denver.

He is also creator of The 2X Group (.com), a small group coaching program for B2B sales people, and The World Class Sales Leader (.com) program, helping sales managers and leaders inspire and motivate their teams.